Thursday, 25 July 2019

RIP Insta Likes!

I haven’t posted anything here in 5 years.
That’s like 1825 days.
How  disgraceful is that?🙈

It’s not like I’ve forgotten to write but so much has happened since then. I shifted careers from being a journalist to a pastry chef, moved to Australia and now working my butt off to stay in this country and make a better future for myself.

There’s so much I want to start writing about again. So much gossip in the entertainment world. But there’s one hot topic out in the open at the moment. It seems like everyone has something to say about it. You know what I’m talking about, don’t you?

Instagram has adopted hidden likes.

What does this mean??

You can still continue to post, you can still like and comment on posts of people you follow but just won’t be able to see how many likes they get.

I don’t understand why this has become breaking news because why would it matter what another persons gets or not. But the mentality of individuals has changed over the years. We are always looking for approval from others. If we don’t get ‘likes’ means we’re doing something wrong. Our content is not good enough. And that’s why mental health has become a huge thing.

One small question... let’s go back to the times where there was no technology, did people witness this much bullying or mental torture? As much as I love social media and you can call me an addict, I’m extremely concerned at the reactions. It really shouldn’t be a biggy.
But maybe that goes back to the reason to why you’re on the app in the first place.

I personally believe this is a brilliant move as it would help users focus on quality content rather than what gets them more likes. They publish captions that can tell a story, engage the reader wanting to click on your profile the next time they feel your content hasn’t shown up on their feed. It’s as simple as that. I’d like to talk about my experience after this change.

On an average, I get about 100+ likes on each post. Most of the likes are from my followers, some hashtags and people curious to check out my profile. Could I be getting more? Maybe but it doesn’t matter to me because I’m not earning from it and my sole purpose being on Instagram is to get inspired, grow my creativity and connect with like-minded people. Even when my food blog existed, I never wanted to sponsor a post. I’d rather use that money to eat some good food.

I have to admit though that there have been times when I’ve felt low about not getting the same kind of reach as others who don’t even put up close to decent content. And then it makes you wonder what you’re doing wrong and the pressure can get to you. But that’s why now you can post without caring much about what the rest of the world thinks. If you believe it’s important to you, that’s all that matters!

Influencers on the other hand are facing a bit of a challenge. Lots of them have spoken up saying how they have lost followers not just likes. I used to manage quite a few social media accounts for clients so I understand their grievances. This is how they make a living for themselves but these likes have become a joke now. Do you have any idea how easy it is to buy them these days? I’m sorry to say but majority are not genuine and I don’t know how PR professionals fall for their nonsense.

With that said, I think it’s working really well for me. In fact, I’ve  grown my #instafam in the last few days and I love the platform even more.

I’m hoping Instagram looks into deleting the fake profiles next, that’s a bigger issue!